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The Golf Academy

The Range

Get in Touch: 07973 798483
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Greetings from The Golf Academy
The Range

Shop news 

Last week we introduced our new piece of machinery - the loft and lie machine. As promised, here is more about the importance of lie angle.

One of the most important clubhead specifications affecting accuracy is the lie angle of irons at impact. You can make a perfect swing with the clubface square to the target line, and the ball will not end up on that line if the lie angle does not sole correctly at impact. Try this experiment to make this concept more concrete.

Take your stance with a short iron in your hands. Then lower the club in your hands, and observe as the club lie becomes more upright (the toe is in the air). Notice what happens to the club as you lower it until the shaft is on the ground.

While it is impossible to hit the club in this position, what would happen if you could? The ball would start left by the amount of the club loft, and backspin would be completely replaced by hook spin. That is why you righties out there hit draws with your clubs when the ball is above your feet. The directional angle of the club becomes more upright, and some backspin is replaced with hook spin.

Correct lies, where the club soles centre at impact, will start at the target line with no side spin. Your correct lie angle for each club will be determined with a dynamic lie test where each club's lie will be bent to its correct position using our tour standard lift and lie machine.

Come in and see one of the team at The Golf Academy to get your loft and lies checked.

New arrivals 

More products have landed in-store this week. The new Callaway XR 16 drivers, fairways and hybrids have hit the shelves along with their fitting irons.


Demos are available in all products and fittings can be booked by contacting The Golf Academy here.

MOT your game 

MOT your game

FREE grip & re-grip on your 7-iron
Playing with worn and shiny grips makes it difficult to produce a fluid and reliable swing - which leads to mishits and inconsistent ball-striking. Come and collect your FREE Golf Pride grip in store and we’ll re-grip your favourite iron. You’ll feel the difference immediately.

watch our video

We hope you enjoy the rest of the newsletter and have a great weekend.
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The Range
The Range Wood Farm
Broad Lane, Essington
West Midlands, WV11 2RJ

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